CPAWS In the News

Economy | Government and Policy

March 13, 2026

CPAWS’ new Widely Enjoyed but Inadequately Valued report demonstrates a clear message: protecting nature is a powerful economic strategy. Findings show that Canada’s protected and conserved areas contribute$10.9 billion to Canada’s GDP, support 150,000 jobs and deliver strong returns on public investment.

Didn’t have a chance to read our statement? You can find it here.

Read the statement

Top media coverage includes:

What On Earth

By Laura Lynch | Feb. 25, 2026

Nature gives us joy, wonder, and beauty. It also brings big bucks. Trillions of dollars, according to the Canadian Parks and Wilderness Society. It says in a new analysis that tens of thousands of jobs are among the benefits when Canada’s wilderness is protected. Read more.

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Protected natural areas helped generate $11-billion in GDP, new research shows

By Jeffrey Jones | Feb. 26, 2026

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Conservation spending drives economic activity in Canada: report

By Natasha Bulowski | Feb. 26, 2026

New research shows investment in conservation is driving important economic activity across the country, even as federal funding for nature conservation faces an uncertain future.
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Can nature benefit Canada’s economy? New report says parks contribute billions in taxes, wages

By Inayat Singh, Anand Ram | Feb. 26, 2026

Canada’s plan to more than double nature protection is creating thousands of jobs, a new report says, with the potential for billions of dollars more in tourism and hospitality revenues if the government continues funding conservation.
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Y a pas deux matins pareils

This interview is available in French only, as offered by Radio Canada.

By Nicolas Haddad | Feb. 27, 2026

La nature rapporte plus de 10 milliards $ pour l’économie canadienne.
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Our wilderness is breathtaking — and worth billions to the economy

By Michael Friscolanti, Scott Sexsmith | March 3, 2026

As Canada works to shore up its economy in the face of Donald Trump’s tariffs, new research reveals the true value of protecting our natural beauty.
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From sea to sea: Study finds Canada’s nature worth billions

By Cheryl Santa Maria | March 3, 2026

Canada is home to some of the most breathtaking places in the world. Titled “Widely enjoyed but inadequately valued,” the CPAWS paper attempts to quantify the economic benefit of investing in nature.
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Will Canada meet its goal to protect 30% of land and waters by 2030?

By Julia Simone Rutgers | March 13, 2026

Canada must protect 1.7 million sq. kms, the size of Alaska, to meet 2030 conservation goals. Manitoba is eyeing Indigenous-led plans to get there.
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