Impact & Financials (2024-25)

Close-up on leaves in autumn
  1. Conservation highlights
  2. Financials
  3. Annual reports

Conservation highlights

In the last year, CPAWS continued to turn conservation commitments into action—pushing for real progress to protect Canada’s land, freshwater, and ocean. With growing pressure on nature and shifting political landscapes, we stayed focused on what matters most: holding decision-makers accountable, amplifying Indigenous-led conservation, and ensuring nature remains a national priority.

Thanks to the strength of our supporters, we shaped policy, mobilized public action, and made the case that protecting nature is not only essential for biodiversity but for Canada’s future.

This year’s theme, “Impact with Heart,” brings you behind the scenes of our work—the people, communities, and values that carried us through unexpected challenges and helped us accomplish so much together.

Explore our 2024–2025 Impact Report to see the difference we made, together.

Here are the highlights of an impactful year:

  • INFLUENCE DECISION MAKERS

  • COLLECTIVE IMPACT

  • MOBILIZE THE PUBLIC

Map of Canada presenting the differents terrestrial ecozones

Financials

CPAWS works hard to maximize the proportion of revenue spent on our wilderness work. Our goal is a sustainable financial foundation for our conservation efforts, and sustained protection of Canada’s wilderness.

Each year, our 13 chapters and the national office devote over 70 per cent of its budget to conservation and education, spending less than 15 per cent on fundraising costs.

Financial Fitness Key Message

Canada faced economic pressures this past fiscal year—from inflation and interest rate hikes to the threat of new tariffs—along with growing political uncertainty around climate and conservation policy. Despite this, CPAWS remained financially strong and resilient, maintaining a stable, sustainable balance sheet that supports our long-term conservation mission.

In 2025, our total revenue rose to $23.37 million, up from $16.96 million in 2024. This growth was fueled by donations:

  • 25% came from individual donors
  • 37% from foundations
  • 30% from government grants
  • 8% from corporate support and other income

We invested $19.04 million—with 80% directly supporting conservation programs. The rest supported awareness, operations, and capacity-building to ensure we continue delivering impact at scale.

Thanks to the generosity of our supporters, we increased our reserve fund to $2.77 million, ensuring organizational resilience. This includes both an operational reserve which provides stability for core programs, and a dedicated Information Technology Transformation Reserve to support innovation and modernization.

We are deeply grateful to our donors and partners. Your continued commitment powers our efforts and strengthens our ability to meet conservation challenges across Canada. Through responsible financial stewardship and strategic investment in our programs, CPAWS remains firmly focused on protecting Canada’s land and water—now and for future generations.

Laura Cui
National Director, Finance

Annual reports

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