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A New Year’s Resolution for Wilderness and A Better Night’s Sleep

When you’re the executive director of a charity, your holiday season rush happens in the last week of the year. Donations jump, as everyone seems to realize that they only have a few days left to qualify for charitable gift tax credits. And I have to admit, I used to be like that myself when it came time to donating.

Don’t get me wrong. I’m thrilled to see a commitment at any time of the year to wilderness conservation. The December rush is something I’ve come to expect. But as an executive director, I have to say that waiting for it each year can keep me up at night.

Charities like ours are always trying to make your donation dollars go further.. But when close to 70% of our individual donors make their annual contribution in the last 10 days of the year, it is really hard to plan and be agile!

In my 20 years of experience in the not-for-profit sector, I have come to appreciate how important  monthly donations are for a charity to operate efficiently.

A number of years ago, I made a new year’s resolution to make my charitable giving on a monthly basis to all the charities that I care about. That’s why I’m a monthly donor to CPAWS. In any given year, I might be able to give a little more at the end of the year to ‘top-up’ my donation, but the majority of the money I give is spread out through the year. It also made it easier for me to budget  charitable giving into my day-to-day finances.

I like to think that the executive directors of the charities I support  can sleep a little easier at night as a result of that new year’s resolution. As a donor, I sleep better at night knowing that my donations are steady and reliable, and I don’t have to worry about writing any cheques or missing any deadlines – and that my donations are making a difference. 

If you’ve been thinking about supporting  CPAWS, please make a new year’s resolution to join our monthly giving program – the Wilderness Protection Committee. You’d be surprised how much further your monthly donation can go… and how every dollar you donate will help to create a legacy of protected wilderness!