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New and ready to share - a CPAWS video

Working with CPAWS, I find myself continuously trying to search for new ways to connect with people and show them why conservation matters and why the work CPAWS does is so indispensible to the preservation of Canadian wilderness.  While this seems like an easy task, it’s not always so easy.  With online being the new way for not-for-profits, it’s sometimes difficult to stand out among the masses.

To help stir my creativity, I often find myself turning to “those who know best” when it comes to online engagement and determining what supporters care about and why they care about it. The most useful tools I have found are online blogs!

So what do they tell me? Well advises that in order to connect and to sustain social movement, CPAWS needs to Adapt its Vision. In other words, we need to get back to our roots. We need to identify not only what we want to achieve but how we plan on doing it.

We need to –get to the point!

When I turned to Beth Kanter’s blog, a social media savant, she states that the most important goal is to get people off their computers and into action. Her top five list can be summarized in one word: Link! Link your offline events to your online events! Link your facebook to your email. Link people to your cause. Link! Link! Link!

We need to – link!

Good works talks about feelings and connecting. People might not always remember what you said or how you said it, but they will always remember how it made them feel.

We need to –connect!

Katya’s non- profit marketing blog  advocates that once you have reached out, it’s then time to start encouraging “new supporters to do your work for you “. In other words, make it easy for people to share why they care about your organization and empower them to share it with others.

We need to- share!

These messages resound across numerous blogs and CPAWS gets the message loud and clear. We need to get down to basics, get back to our cause, link, make a connection and entice people to share! Well my fellow conservation supporters, I think we have stumbled upon an answer.  

  CPAWS has worked diligently and we’re proud to unveil our new 90 second CPAWS video. We’ve tried to give people a really quick idea of what CPAWS is all about in this short video.  And most of all, it’s so easy to share! Tweet it, Facebook it, link it or email it!  

So, please tell us what you think about this new video! And more importantly, if we were to create an extended version what would you like to see in it?

Conserving nature is not a partisan issue

  • Published on May 10 2011 |
  • by Alison Woodley |
  • This article is tagged as:

Today, as we face a new political landscape in Ottawa, we’re hearing a welcome message of collaboration from our Parliamentarians.  Over the past 24 hours elected representatives of all Parties have expressed their commitment to work together in the next Parliament.

And working together is exactly what’s needed to tackle the challenge of protecting Canada’s precious and irreplaceable natural heritage.  Less than 10% of our public land and less than 1% of our oceans currently protected from industrial development.  With over 600 species at risk of extinction, largely because their habitat is being destroyed; and with climate change further stressing fragile ecosystems, the need for large-scale conservation action has never been more urgent.

The election campaign demonstrated what the Canadian Parks and Wilderness Society (CPAWS) has long understood: that conserving nature is not a partisan issue.  We were pleased to see all parties pledging to take stronger action to protect our public lands and waters in Canada.

And we were pleased that the Conservative government has pledged to build on their recent progress on protecting Canada’s magnificent natural heritage, working collaboratively with the provinces and territories, Aboriginal peoples, and communities to develop a National Conservation Plan that will help protect more of Canada’s lands and waters and connect these protected areas together by making the intervening lands more permeable to wildlife.

There is hope for nature in this next session of Parliament, and CPAWS is looking forward to working with all parties to protect our magnificent country for all Canadians, now and in the future.

Passionate paddlers set out to cross Canada

Trans CanEAUdaEvery now and again you hear about something that highlights the compelling power of human determination. When I think about the power of passion for a cause, eight friends from Ottawa and their Trans CanEAUda project comes to mind. 

Trans CanEAUda is a group of 22-24 year olds from across Canada, based in Ottawa, who will be leaving at the end of the month on an ambitious cross-Canada canoe expedition. The group will be paddling in a northwesterly direction across the country, attempting to reach Inuvik, by early October 2011. Motivated by a desire to challenge themselves and to raise awareness on watershed conservation, the intrepid team has decided to support CPAWS and the Ottawa Riverkeeper in this 7000km endeavor. They hope to raise $7000 in support of watershed conservation: $1 for every kilometer paddled.

This type of leadership in environmental conservation and awareness has not only caught my attention but also the attention of the press. Check out their article in the Ottawa Metro  daily newspaper and their segment on CBC (19:40 mark)!

If you want to learn more about this passionate and dynamic group, visit their website. If you're in Ottawa, you can also cheer them on as they set out on the first day of their voyage from Westboro Beach on Saturday, April 30th around 4PM. Earlier that day the group will be attending the Spring Runoff Festival from 9am-4pm, hosted by Trailhead and located at 1960 Scott St.

2 Great Once in a Lifetime Opportunities for Young Conservationists Happening this Summer!

This summer could be your best ever  if you’re between the ages of 14-18 and have what it takes to be an environmental ambassador in your community.

JumpingCPAWS BC, in partnership with Nature Alliance, BC Parks, Parks Canada and Mountain Equipment Co-op, are proud to offer their Get Outside BC project happening this summer for BC youth ages 14-18. This project is looking for young community leaders who are passionate about the outdoors and are ready for an all-expense paid opportunity of a lifetime where they will join other likeminded youth at the Get Outside BC Youth Leadership Summit in Squamish. Here they’ll build leadership skills, go hiking, network, meet inspiring mentors, learn about cool green jobs  and create an action plan to deliver their own outdoor event. To learn more about this exciting opportunity please visit Applications are due May 18th.

If your passion is the Arctic, Students on Ice is offering fully-funded scholarships to Canadian youth ages 14-18 to participate in the upcoming Arctic Expedition! Students will be invited to expand their knowledge about the circumpolar world and gain a global perspective on the Arctic and its future challenges as they travel to Iceland, Greenland, Northern Labrador and Nunavik! After completing the program participants are asked to commit to being ambassadors in their community to share their experiences.  There are several different scholarships being offered, including five just for girls who have “overcome a personal challenge in their life”. To learn more about this amazing opportunity please visit . Applications are due May 4th, 2011.

Celebrate spring with CPAWS swag and free shipping

  • Published on Apr 25 2011 |
  • by CPAWS |
  • This article is tagged as:

Summer is just around the bend, and we're offering free shipping on great CPAWS merchandise at  Every gift you buy helps to support wilderness protection in Canada.

Check out the store and if you see something you like, let us pay the shipping! Just enter promo code WILDSPRING until May 15. 

Happy spring!

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