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Can Canada dare to be deep?


How does that joke go? I have good news and bad news—which do you want first? When it comes to conserving Canada’s oceans and great freshwater lakes, there is certainly a mix of both, and if we want to move the balance more toward the good than the bad, then we’re going to need your help.

Happy birthday, Parks Canada!


Parks Canada 100th anniversaryIt’s a big one this year. One hundred years. Not too many centenarians around in Canada these days, but thank goodness our national parks agency is not just alive and kicking at 100 – it’s vibrant and poised for even greater successes in its next century.

To this day, unbelievably beautiful Canadian natural treasures like Banff and Jasper National Parks give many of us a reason to greet the morning with a smile and hope. From the very first national parks in the Rocky Mountains, to later additions in the majestic highlands of Cape Breton, the grasslands of Saskatchewan, Yukon’s Kluane, the NWT’s awe-inspiring Nahanni, and the recently-added Torngat Mountains in Labrador, we cherish the natural wonders protected within our national parks.

CPAWS began in 1963, not even 50 years ago. But still we feel in some ways like a proud parent of our national parks agency. The inspiration for CPAWS’ founding was the very deep love of our country’s wilderness, along with our recognition that individual Canadians can play an important role in supporting our national and provincial parks.

Our national parks are places where wildlife  finds sanctuary from the harsh effects of modern human “growth”, where humans nourish and re-nourish our souls, where people from far and wide come to wonder at the natural world still found within our country’s borders. Our hope is that over the next few years, we’ll complete a system of national parks that protects examples of the full diversity of Canada’s magnificent landscapes, and a network of marine protected areas in all of our oceans.

In fact, our hope is that one hundred years from now, national parks will be part of a comprehensive network of protected areas covering at least half of Canada!

What do you think the next 100 years will bring? What’s your hope for the future of our national parks? Please share your thoughts.

Work and play in Chignecto Wilderness


Just back from the CPAWS Board of Trustees meeting at Mount Allison University in Sackville NB.  Lots of good discussion about our progress on conservation, how to promote legacy giving and broaden our base of supporters, and how to strengthen our relationships with aboriginal people, whose support is required to create new protected areas in much of Canada.  The organization is in good health these days.  Some difference of opinions is part of that, but we came to agreement on all of the urgent matters.

Fifteen intense hours of meetings is about the limit of productivity.  However, a university town in the off season can be very, very quiet.  A coffee house gathered some local talent to entertain us one evening, which was very charming.  
The real highlight of the meeting, however, was a field trip to a new protected area.  CPAWS Nova Scotia and the local Cumberland Wilderness group have been campaigning to protect the Chignecto wilderness.  Just a week before we arrived, the provincial government announced plans to protect the interior forests of the new Kelley River Wilderness Area and almost 40 km of rugged Bay of Fundy coastline in the new Raven Head Wilderness Area.  

Our busload of CPAWS trustees and staff from across Canada met up with members of Cumberland Wilderness to explore a little of Raven Head.  Since there are no trails yet, we had to slog through the underbrush and swampy ground to reach the Fundy shore, but then we had a great ramble along the rocky coast.  Fortunately, the locals warned us in time so we got off the rocks before getting a little too “up close and personal” with the huge Fundy tides.  
The attached photo from a local newspaper shows our group just before we made a hasty escape.  That’s your President in the foreground getting ready by tying his shoelace.  

New and ready to share - a CPAWS video


Working with CPAWS, I find myself continuously trying to search for new ways to connect with people and show them why conservation matters and why the work CPAWS does is so indispensible to the preservation of Canadian wilderness.  While this seems like an easy task, it’s not always so easy.  With online being the new way for not-for-profits, it’s sometimes difficult to stand out among the masses.

To help stir my creativity, I often find myself turning to “those who know best” when it comes to online engagement and determining what supporters care about and why they care about it. The most useful tools I have found are online blogs!

So what do they tell me? Well Mashable.com advises that in order to connect and to sustain social movement, CPAWS needs to Adapt its Vision. In other words, we need to get back to our roots. We need to identify not only what we want to achieve but how we plan on doing it.

We need to –get to the point!

When I turned to Beth Kanter’s blog, a social media savant, she states that the most important goal is to get people off their computers and into action. Her top five list can be summarized in one word: Link! Link your offline events to your online events! Link your facebook to your email. Link people to your cause. Link! Link! Link!

We need to – link!

Good works talks about feelings and connecting. People might not always remember what you said or how you said it, but they will always remember how it made them feel.

We need to –connect!

Katya’s non- profit marketing blog  advocates that once you have reached out, it’s then time to start encouraging “new supporters to do your work for you “. In other words, make it easy for people to share why they care about your organization and empower them to share it with others.

We need to- share!

These messages resound across numerous blogs and CPAWS gets the message loud and clear. We need to get down to basics, get back to our cause, link, make a connection and entice people to share! Well my fellow conservation supporters, I think we have stumbled upon an answer.  

  CPAWS has worked diligently and we’re proud to unveil our new 90 second CPAWS video. We’ve tried to give people a really quick idea of what CPAWS is all about in this short video.  And most of all, it’s so easy to share! Tweet it, Facebook it, link it or email it!  

So, please tell us what you think about this new video! And more importantly, if we were to create an extended version what would you like to see in it?

Conserving nature is not a partisan issue

  • Published on May 10 2011 |
  • by Alison Woodley |
  • This article is tagged as:

Today, as we face a new political landscape in Ottawa, we’re hearing a welcome message of collaboration from our Parliamentarians.  Over the past 24 hours elected representatives of all Parties have expressed their commitment to work together in the next Parliament.

And working together is exactly what’s needed to tackle the challenge of protecting Canada’s precious and irreplaceable natural heritage.  Less than 10% of our public land and less than 1% of our oceans currently protected from industrial development.  With over 600 species at risk of extinction, largely because their habitat is being destroyed; and with climate change further stressing fragile ecosystems, the need for large-scale conservation action has never been more urgent.

The election campaign demonstrated what the Canadian Parks and Wilderness Society (CPAWS) has long understood: that conserving nature is not a partisan issue.  We were pleased to see all parties pledging to take stronger action to protect our public lands and waters in Canada.

And we were pleased that the Conservative government has pledged to build on their recent progress on protecting Canada’s magnificent natural heritage, working collaboratively with the provinces and territories, Aboriginal peoples, and communities to develop a National Conservation Plan that will help protect more of Canada’s lands and waters and connect these protected areas together by making the intervening lands more permeable to wildlife.

There is hope for nature in this next session of Parliament, and CPAWS is looking forward to working with all parties to protect our magnificent country for all Canadians, now and in the future.

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